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The Business of Art | Term One, 2019

Sandy, an arts professional with over 20 years experience painting, curating, promoting and managing exhibitions can help you present your skills and abilities in a positive and beneficial way. She will assist you to gain the basic skills which will create a sustainable income, doing what you are most passionate about!
Suitable for intermediate to advanced students.


* Goal setting and action plans - creating a path to success
* Marketing and promotion - how to get your name 'out there'
* Project planning - designing, promoting and hosting successful exhibitions


* To support you to develop creative careers
* To explore your wants and needs for your arts career
* You will be encouraged to identify your own path to success
* Increase your confidence and knowledge pertaining to the business of art
* Establish ways and means to market and promote your work
* Formulate ideas and plans for potential future art events


By the end of the 2 days, you will be able to:
* Develop and construct your own set of S.M.A.R.T goals
* Identify the process and necessity for goal setting and creating your own personal map to success
* Construct a S.W.O.T. analysis for your art business concept
* Construct a basic marketing plan based on the '7 P's of Marketing'
* Recognise promotional tools and evaluate the best options for your personal art practice
* Participate in the planning and organisation of a public art event
* Choose, develop, create and complete a successful action plan

register here

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Class Type: Weekend Class
Tutor: Sandy Rodgers
  • 16th, 17th February 2019
  • 10:00am - 4:30pm
  • Materials cost: $12
    Casual Students: $75 per day + materials
  • T2.27
  • 12 (Max number of students)
Required Materials:
$12.00 materials fee payable in advance for the workbook which is provided by the tutor on the day.